YouTube Takes New Video Sales Model to Market

Erik Urtz — April 2, 2012

This article takes a look at the new advertising model Youtube is using to sponsor its recently added premium content. It reminds me a bit of a traditional record deal, and it’s apparently designed to appeal to advertisers more used to buying tv spots.

Tags: ad sales advertising adweek channels distribution newmedia sales youtube

About the Author Erik Urtz

A 2010 graduate of the Cal State Fullerton College of Business & Economics with a degree in Entertainment Business Management. After founding Snobby Robot in 2012 I helped produce the feature length adaptation of the web series “Laps” as well as the polarizing YouTube hit, “I Don’t.” I currently work in graphic design & marketing while freelancing as a videographer & photographer in the Los Angeles area.

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YouTube Takes New Video Sales Model to Market

About the Author Erik Urtz

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