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The Future Of Web TV: Strength In Numbers

All indicators are pointing to this being the year for Web video: Netflix’s original content deals, YouTube investing over $100 million in original Web series, Tom Hanks partnering with Yahoo on original programming — the list goes on.

The sight of two shirtless dudes embracing is a little too much for YouTube

avc A short video advertising the forthcoming release from Seattle-based singer-songwriter Perfume Genius apparently offended the sensibilities of YouTube and its parent company Google. The video’s removal is a reminder to artists about the sensibilities of the current mainstream internet audience - or at least the gatekeepers to that audience.

YouTube May Face Challenge With Single Revenue Stream

How long will it be before YouTube finds that advertising alone won’t be able to support its heavy investment in establishing a slew of original channels? Whether it’s through some sort of one-time fee, subscription or one-day pass, top-tier Web content needs a funding partner.

The Business Of Memes (Or Lack Thereof)

MediaPost on the lesson South Park and internet celebrities such as Numa Numa, Tron Guy, Antoine Dodsons, and Sneezing Panda Cub - oh and the creator of that honey badger video - can teach us about using the internet as a distribution model.

Berlin Theatre Stages 1st Live Facebook Production

On Monday, Maxim Gorki Theater in Berlin staged the first production of a play live on Facebook. The play was a stage adaptation of the novel “Effi Briest” by Theodor Fontaine.

Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K. sold $1 million of video downloads by trusting his audience. He showed this by selling DRM-free videos, then gently asking them to purchase, not pirate. Companies looking to create successful online marketing campaigns should try to build similarly long-term relationships with customers based on trust and direct communication.

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