The Snowball Effect – Why You Need To Budget For Advertising
Sure you can find fans one at a time through word of mouth, just like in the old days, or you can harness the power of mass media.
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Why did Robert Downy Jr. make $75 million last year? – The Concept Of Influence
A part of our crash course on marketing, this article introduces the concept of key influencers and our need to harness them for the purpose of promotion and growth.