Many web series creators use facebook to connect with and cultivate their audience. Today the social network unveiled an updated news feed – the part of the site that leads to most social discovery.
The news feed has been widened in order to make it more visually rich while adding options to filter the feed based on videos, music, photos, games or close friends.
The update is part of facebook’s overall goal to promote advertising on the site through higher engagement and increased click-through rates. A more visual facebook is an improvement for advertisers and web creators who thrive on creating visual content.
Promoted Post Functionality
Facebook’s overarching trend towards being an improved advertising platform may end up being a net loss for creators hoping to reach their fan base in the long run. With the advent of promoted posts last year a larger share of facebook user attention is being given to media companies willing to spend money to keep their posts at the top of the page – and in turn your posts at the bottom.
According to a post at New Media Rockstars reach has decreased by as much as 30% and these new changes could increase that number.
Is Facebook still the go to network for connecting with your audience? Perhaps these changes will lead to creators putting their time and effort into other sites like Twitter or even G+.
Totally disgusting. To set up a framework indie creators rely on to reach people who want to engage and keep upto date, only to then strangle the reach of the page that can only be increased by payment.
Boo Facebook. Boo.
Agreed.
I’m glad you guys were able to see this in order to become enraged by it 😉
It’s F-book official. Ad’s have swallowed F-book. It’s like those Sentinels destroying the Nebuchadnezzar in Matrix. I have spent $450 on ad’s with only 400 likes. Put in perspective: you have to pay someone more than a dollar for a like because as this article states you are now competing against Wal-mart & other retail chains. How grim.
It’s F-book official Jamie McKeller. Ad’s have swallowed F-book. It’s like those Sentinels destroying the Nebuchadnezzar in Matrix. I have spent $450 on ad’s with only 400 likes on “I Never Repeat A Joke” (a standup comedy reality show). Put in perspective: you have to pay someone more than a dollar for a like because as this article states you are now competing against Wal-mart & other retail chains. How grim.
What an unnecessary pain in the ass!!!!!! Facebook is increasingly making it about ‘paid ads’ and paid to promote posts’. If they push it too hard people will just stop logging in. I’ve personally put a lot of time into my Facebook page Love, Period. But maybe I should focus on Twitter, G+ or knocking on doors?
the goal is to find the most efficient method of direct communication with your audience. We have to consider that every method will change over time. Perhaps diversity is the key here.